Serious About Growing Your Brand? Let's Talk.

We help tabletop and hobby brands build real online revenue through Kickstarter, ecommerce, Amazon, and beyond.
We'll review your submission, come to the call prepared, and give you an honest picture of what growth looks like for your specific brand.
Trusted by teams at
Pandasaurus
Roll 20
Tabletop
Ravensburguer
Pathfinder
Obojima
How we win together

What Happens Next

process
Free Strategy Call
We learn your business, your numbers, your goals. No generic pitch. We'll tell you honestly what we think will move the needle.
Kickoff
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Custom Growth Plan
We map your strategy: the right platforms, creative approach, and budget based on your specific stage and profile.
Growth Plan
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Launch & Scale
We build, launch, and optimize your campaigns. You get clear reporting, real communication, and results you can see.
launch!
who we work with

We've Done This Before… A lot.

Here is the proof

Kickstarter Case Study

Most Kickstarter campaigns live or die in the first two days. The creators knew this. They came to us 60 days before launch to build an audience that would actually show up.

By the end of the campaign:
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$582,139 raised in 25 days
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7,000 leads generated pre-launch
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2,515 VIP backers signed up for $1 before launch day
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$141,392 directly attributed to Wayfinder marketing
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Watch the Full Story
$239,000 Raised in 48 Hours
Real Case Study
ROAS
2x -> 4x
Amazon sales
$187,000
Sales increase
4x
(in 5 weeks)
Case

Game Publisher Case Study

They had a great game. They had no idea if paid ads would work for it. Most publishers don't  because most ad agencies don't understand tabletop.

Within 4 months:
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$232,131 revenue generated
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+$116,000 from second website
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90% attributed to Meta Ads
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Average 3.5x ROAS
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$0 - $395,000 in 4 months
Real Case Study
ROAS
2x -> 4x
Amazon sales
$187,000
Sales increase
4x
(in 5 weeks)
Case

Game Store Case Study

When they came to us they were doing okay, not great. No real paid media, no growth strategy, just hoping foot traffic and word of mouth would be enough. It wasn't.

Four years later:
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$1.16M in Revenue in Year 4
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$300k+ in Year 1
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5.45x Average ROAS
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Consistent Year over Year Growth
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Watch the Full Story
From $300k to $1.16M and Still Climbing
Real Case Study
ROAS
2x -> 4x
Amazon sales
$187,000
Sales increase
4x
(in 5 weeks)
Case

Game Accessories Case Study

Dice aren't exactly a mass-market product. Finding buyers who care enough to spend real money on them takes a specific kind of targeting. Turns out Facebook knows exactly who they are.

After 4 Months:
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41 Ads Launched in Month 1
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$766k by Month 8 (2x Increase)
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3.2x Average ROAS
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2.5x overall sales increase
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Watch the Full Story
Watch the Full Story
$395,272 in the first 4 months
Real Case Study
ROAS
2x -> 4x
Amazon sales
$187,000
Sales increase
4x
(in 5 weeks)
Case
testimonials

What It Feels Like When It Just Works

"Working with this team for over a year and a half has been a game changer for our online sales"
Hya from Wayfinder is an absolute pleasure to work with. She goes above and beyond no matter what I throw at her, even outside her usual scope, she finds a way to get it done. Our Facebook Ads have consistently driven real growth for our Shopify store and the results just keep getting better. That kind of initiative and ownership is rare and it makes a real difference.
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Laramie Huggins
Tabletop Terrain
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"Without Wayfinder, we'd likely be out of business right now"
I've been working with Adam and his team for over 4 years on ads for our e-commerce store. They helped get us profitable with a 4x ROAS in our first few weeks and it's been consistent ever since. When we had challenges with our Amazon account, our Shopify sales literally saved our business.
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Joel Popoff
Owner @Axwell
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“They’ve become a true extension of our team and our sales reflect it. We’ve been working together for over two years, and I never have to wonder if things are being taken care of; they simply are. Our Facebook Ads have been a consistent driver of growth for our Shopify store, and each month we continue building on the last. I couldn’t imagine running our online sales without them.”
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Raina H.
Marketing Manager @PandasurusGames
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let’s work together

Not Sure If We're the Right Fit?
Let's Find Out.

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Book a Strategy Call
Book a Strategy Call
Adam
Book a free 30-minute strategy call.
No pitch deck. No hard sell.
Just an honest conversation about what your brand could be doing.
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Adam
Owner @Wayfinder
Limited
Limited Availability
Wayfinder

Wayfinder Agency is a brand operated by AZ MKTG INC.
Questions? Contact us at  hello@wayfinderagency.com

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