At Wayfinder, our experts specialize in delivering extraordinary results for tabletop game and adjacent companies. Our mastery of data-driven expertise, combined with a touch of creative wizardry, ensures your PPC strategies yield remarkable results across every corner of the tabletop gaming cosmos.
Cost per Acquisition
Return on Ad Spend
"We weren't getting very many sales with our online store before starting with Wayfinder. They helped us set up our ad campaigns and within 2 weeks we were already breaking 5-figures. And it continued to get better every month! We had our best online sales year ever thanks to them."
Paul Alexander Butler
7.1x return on ad spend with Google and Facebook ads
$486,000 in revenue generated year-end
$275,000 net revenue generated from ads at year-end
82% increase in online sales year over year
4.07x total return on ad spend year-end
$655,631 in revenue attributed to ads at year end
82% increase in sales year over year
$110,000+ sales record during peak month
3.75x return on ad spend at year end
$360,000 in revenue generated at year end
461% increase in sales year over year
6x spending during Q4 while maintaining steady ROAS
9x user growth in 3 months from Google ads
Cut user acquisition cost in half while scaling budget
Scaled spend more than 2x while reducing CAC
More than 150 customers per month attributed to ads
3x user growth in 30 days
45% reduction in acquisition costs while scaling
Increased ad spend by 2x in 30 days
Managed $45,000 in monthly ad spend
We're seasoned players in the tabletop realm, understanding that lengthy strategy meetings often clutter the path to victory. We cut through the unnecessary, focusing on action-oriented steps tailored to the unique dynamics of tabletop gaming companies.
Our campaigns are crafted from a blend of meticulous quantitative and qualitative research, specific to the tabletop gaming industry. We delve into the lore and mechanics of your games, ensuring our strategies resonate deeply with your target audience.
Like a master game designer, we constantly iterate and refine, treating each campaign like a complex, engaging board game. Our extensive testing uncovers the winning strategies, fine-tuning your marketing playbook to captivate and retain players.
We're not just about getting players to the table; we're about keeping them engaged in your game's story. By optimizing your ad funnel, we ensure your brand not only attracts new gamers but also becomes a staple in their gaming collection.
Ad copy & messaging
Ad images and graphics
Video ads on request
Automated email flows
Email list nurturing
Social media calendar
Daily and weekly posting
Social post designs
Testing and QA
Audits and Assessments
Connect Data Systems
Full end-to-end implementation