WHERE BRANDS SCALE

The Growth Marketing Agency for Tabletop Game, Toy, and Hobby brands

Whether you're chasing your first 1,000 customers or your next 100,000, we run the paid ads, UGC, and creative that make toy and game brands grow online.
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Limited
5,000+ customers
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7X ROI
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Amazing Company
Trusted by teams at
Pandasaurus
Roll 20
Tabletop
Ravensburguer
Die Hard Dice
Obojima

What Most Agencies Get Wrong About Our Industry

conventionconventionconventionAdam
here’s the problem

They've never been to conventions. They don't understand why Kickstarter timing matters. They treat your tabletop game or toy products like a phone case or a protein powder.

So, they run generic ads to generic audiences and wonder why nothing converts.

Your customers are different. Your distribution is different. Your launch windows are different. You need an agency that already knows all of that before you get on the first call.

LettersSeriously,
we need to talk.
who we work with

Do Any Of These Sound Like You?

Accessories or Hobby Brand

You’ve built products the hobby community loves. Now, let's scale it. Most agencies don't understand hobbyists. We do. It’s our part of our focus, and we know exactly what makes them buy.

What we do for you
Service Meta
Meta Ads
Service Google Ads
Google Ads
Service Amazon
Amazon Ads
Service Retail
Retail Ads
Service UGC
UGC Creative
Service Sacaling
Q4 scaling
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Learn More
Learn More
Meta Ads + E-Commerce Growth
Real Case Study (First 4 Months)
Total Sales
$395,000
Sales/month
$145,000
Sales increase
~2.5x
Case Studies

Toy or Game Brand Trying to Win Online

In a competitive market, the brands winning aren't just those with the best products, they have the best creative strategy. Whether you're an e-commerce startup or scaling on Amazon/Walmart, we help you grow revenue where it counts.

What we do for you
Service Meta
Meta Ads
Service Google Ads
Google Ads
Service Amazon
Amazon Ads
Service Retail
Retail Ads
Service UGC
UGC Creative
Service Sacaling
Q4 scaling
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Learn More
Learn More
Amazon and Walmart Ads
Real Case Study
ROAS
2x -> 4x
Amazon sales
$187,000
Sales increase
4x
(in 5 weeks)

Game Publisher or Kickstarter Creator

Stop fumbling your game launch. We build pre-launch audiences and scale post-campaign e-commerce sales to ensure your game hits the right people at the right time. Maximize your momentum at every stage.

What we do for you
Service Kickstarter
Kickstarter campaign scaling
Service Meta
Meta Ads
Service Audience
audience building
Service Amazon
Amazon Ads
Service Retail
Retail Ads
Service UGC
UGC Creative
Service Sacaling
Q4 scaling
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Learn More
Learn More
Kickstarter Marketing
Real Case Study
Leads Gen.
7,000
VIPs signed
2,515
Raised in first days
$239,000

Specialty Game Store That Sell Online

Take your local store national. We use Meta and Google ads to put your curated stock in front of game buyers nationwide. Get more orders and reach customers who actually care about what you sell.

What we do for you
Service Amazon
Amazon Ads
Service Meta
Meta Ads
Service Sacaling
Q4 scaling
Service Google Ads
Google Ads
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Learn More
Learn More
Game Store Online Sales
Real Case Study (First 4 Months)
revenue Y1
$300,000
From ads
$105,000
Average ROAS
6.5x
user-generated content

The Secret Weapon Most Game and Toy Brands Ignore

Niche UGC for toys: we source expert creators and handle production to drive real conversions.
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Explore Service
Explore Service
UGC
Creators
700+ Creators
Etah Catt
Etah Catt
80,7k+ followers
Ethan Catt
80,7k+ followers
UGC back
Creators-bg
Letters UGC
Proven success, real results

Real Ads from Toy and Tabletop Game Brands Just Like Yours

Limited
5.000+ customers
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-60% Cost per Acquisition
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$281,112+ More Revenue
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7X ROI on ad spend
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Ravensburguer
Heavy PLay
Pandasaurus
gray fox games
Weast Coast
Pulp
Obojima
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How we win together

What Working With Wayfinder Actually Looks Like

process
Free Strategy Call
We learn your business, your numbers, your goals. No generic pitch. We'll tell you honestly what we think will move the needle.
Kickoff
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Custom Growth Plan
We map your strategy: the right platforms, creative approach, and budget based on your specific stage and profile.
Growth Plan
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Launch & Scale
We build, launch, and optimize your campaigns. You get clear reporting, real communication, and results you can see.
launch!
Our core strengths

Platforms and Things We’re Exceptionally Good At

Core meta
Meta Ads
Scale customer acquisition profitably through optimized campaigns built specifically for toy and hobby audiences.
Core Google Ads
Google Ads
Capture high-intent customers searching for your brand and products.
Core Amazon
Amazon Ads
Scale revenue with Sponsored Products, Sponsored Brands, and DSP campaigns.
Core Wallmart
Walmart & Target Ads
Support retail sell-through and expand your presence across major retail platforms.
Core UGC
Performance Creative & UGC
High-performing creative built to drive conversions, not just engagement.
Core Kickstarter
Kickstarter Ads
Pre-launch audience building and campaign scaling for crowdfunding success.
Core Kalviyo
Klaviyo & Email Marketing
Flows and sequences that keep your buyers coming back.
Core Shopify
Shopify & Website Builds
Stores and landing pages built to convert the traffic your ads send.
testimonials

What Toy and Game Brands Are Saying

"Our online sales took off within weeks of launching ads"
We weren't getting very many sales with our online store before starting with Wayfinder. They helped us set up our ad campaigns and within 2 weeks we were already breaking 5-figures. And it continued to get better every month! We had our best online sales year ever thanks to them.
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Paul
Paul Alexander Butler
Owner @Games&Stuff
StarStarStarStarStar
"Partnering with Wayfinder was a game-changer for our company"
We were struggling with our existing marketing, and our sales were hit hard. But in a few months of launching ads, we started seeing results that exceeded our expectations. Our sales continue to grow as Wayfinder helped set us on a path to ongoing growth and success. Thanks Adam!
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Todd
Todd Tiemann
Owner @DieHardDice
StarStarStarStarStar
"We owe the success of our game launch to the team at Wayfinder"
I knew I was in good hands from the moment we started working with Adam and the Wayfinder team. They were organized did everything they could to ensure our marketing took off without a hitch. We went on to hitting our sales goals in a relatively short amount of time. I was surprised with how fast they moved! Thank you Adam and Wayfinder!
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Rob
Rob Alderman
Owner @PulpHummock
StarStarStarStarStar
"Without Wayfinder, we'd likely be out of business right now"
I've been working with Adam and his team for over 4 years on ads for our e-commerce store. They helped get us profitable with a 4x ROAS in our first few weeks and it's been consistent ever since. When we had challenges with our Amazon account, our Shopify sales literally saved our business.
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Joel
Joel Popoff
Owner @Axwell
StarStarStarStarStar
let’s work together

Ready to Find Out What Your Toy or Game Brand Could Actually Be Doing?

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Book a Strategy Call
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Adam
We'll just have an honest conversation about where you are, where you want to be, and whether we're the right fit to get you there.
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Adam
Owner @Wayfinder
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Limited Availability
Wayfinder
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