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They've never been to conventions. They don't understand why Kickstarter timing matters. They treat your tabletop game or toy products like a phone case or a protein powder.
So, they run generic ads to generic audiences and wonder why nothing converts.
Your customers are different. Your distribution is different. Your launch windows are different. You need an agency that already knows all of that before you get on the first call.
Most Kickstarter campaigns live or die in the first two days. The creators knew this. They came to us 60 days before launch to build an audience that would actually show up.
Dice aren't exactly a mass-market product. Finding buyers who care enough to spend real money on them takes a specific kind of targeting. Turns out Facebook knows exactly who they are.
