ROI-Driven Marketing for Tabletop Game Companies

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"Without Wayfinder, we'd likely be out of business right now"

Gaming companies we have worked with

Embark on a Journey of High-Return PPC Strategies for Tabletop Games and Gaming Software

At Wayfinder, our experts specialize in delivering extraordinary results for tabletop game and adjacent companies. Our mastery of data-driven expertise, combined with a touch of creative wizardry, ensures your PPC strategies yield remarkable results across every corner of the tabletop gaming cosmos.

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Real results from tabletop game companies just like yours


More Customers


Cost per Acquisition


More Revenue


Return on Ad Spend

"Our online sales took off within weeks of launching ads"

B2C Game Retailer

"We weren't getting very many sales with our online store before starting with Wayfinder. They helped us set up our ad campaigns and within 2 weeks we were already breaking 5-figures. And it continued to get better every month! We had our best online sales year ever thanks to them."

Paul Alexander Butler

Level Up Your Tabletop Empire with Data-Driven Mastery

Dive into a data-driven quest with our tabletop game marketing expertise, transforming campaigns into profitable adventures. Our proven track record in the gaming sphere is your guide to consistent success and growth.

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Our Client Success Stories

D2C E-commerce Games Company


7.1x return on ad spend with Google and Facebook ads

$486,000 in revenue generated year-end

$275,000 net revenue generated from ads at year-end

82% increase in online sales year over year

D2C E-commerce Company


4.07x total return on ad spend year-end

$655,631 in revenue attributed to ads at year end

82% increase in sales year over year

$110,000+ sales record during peak month

D2C Food E-commerce company


3.75x return on ad spend at year end

$360,000 in revenue generated at year end

461% increase in sales year over year

6x spending during Q4 while maintaining steady ROAS

B2B Analytics SaaS Company


9x user growth in 3 months from Google ads

Cut user acquisition cost in half while scaling budget

Scaled spend more than 2x while reducing CAC

More than 150 customers per month attributed to ads

B2B Accounting SaaS Company


3x user growth in 30 days

45% reduction in acquisition costs while scaling

Increased ad spend by 2x in 30 days

Managed $45,000 in monthly ad spend

The Wayfinder Approach for Tabletop Titans
(to profitable ads)

Less Meeting, More Rolling

We're seasoned players in the tabletop realm, understanding that lengthy strategy meetings often clutter the path to victory. We cut through the unnecessary, focusing on action-oriented steps tailored to the unique dynamics of tabletop gaming companies.

Deeper Research for Deeper Narratives

Our campaigns are crafted from a blend of meticulous quantitative and qualitative research, specific to the tabletop gaming industry. We delve into the lore and mechanics of your games, ensuring our strategies resonate deeply with your target audience.

Strategic Testing

Like a master game designer, we constantly iterate and refine, treating each campaign like a complex, engaging board game. Our extensive testing uncovers the winning strategies, fine-tuning your marketing playbook to captivate and retain players.

Epic-Level Campaigns

We're not just about getting players to the table; we're about keeping them engaged in your game's story. By optimizing your ad funnel, we ensure your brand not only attracts new gamers but also becomes a staple in their gaming collection.

Want to know your game's true ROI potential?
Book a free strategy call with a marketing expert!

Book a Free Strategy Call

Target Your Ideal Players Across Major Platforms

Meta and Instagram Ads
Google and YouTube Ads
Kickstarter Campaigns
TikTok Ads

Done-for-you Ad Creative

Ad copy & messaging

Ad images and graphics

Video ads on request

Email Marketing & Automations

Email copywriting

Automated email flows

Email list nurturing

Social Media Management

Social media calendar

Daily and weekly posting

Social post designs

Google Tag Manager

Tagging Implementations

Testing and QA

Audits and Assessments

Google Data Studio

Custom Dashboards

Connect Data Systems

Multi-Funnel Reports

Google Analytics 4

Full end-to-end implementation

Custom reports

Server-side tracking

"Without Wayfinder, we'd likely be out of business right now"