Meet our Team

Join Our Quest to Revolutionize Tabletop Gaming Marketing

At Wayfinder, we’re not just marketers; we are pioneers on a mission to reshape the world of tabletop gaming. We are expanding our team and looking for passionate, creative individuals who thrive in a dynamic, remote environment. Explore our current openings and join us.

See Open Positions

See Open Positions

Three people smiling and sitting at an outdoor table with a brick wall in the background.

Two men standing and smiling indoors with a large dragon statue behind them.

Three men standing behind a table with game artwork in front of an OROJIMA promotional backdrop.

Three people sitting at a wooden table with drinks in a bright restaurant or cafe setting.

Three friends wearing sunglasses smiling for a selfie near a historic stone bridge and cliffside town.

Trusted by teams at

wayfinder values

Our Team Values

Results-Driven

At the heart of Way finder is a relentless drive for results. We meticulously track every campaign to ensure it not only meetsbut exceeds expectations. Our focus is on boosting your sales, improving ROAS, and maximizing net profits because we know that’s what brings real success.

real success

Ownership & Responsibility

We believe in taking ownership of every project and every challenge. When obstacles arise, we don’t just find solutions; we innovate and evolve our strategies to navigate through them. This commitment ensures we consistently deliver on our promises.

Growth Plan

Client-Obsessed

Our clients' needs and goals are at the forefront of everything we do. We are dedicated to enhancing their business outcomes and building enduring trust. By focusing on their success, we ensure ours.

Client

Kick-Ass

Wayfinder is home to a team of exceptional individuals—chosen for their talent and their drive. We don’t just aim to meet goals; we strive to dominate and lead in the market by delivering extraordinary results that set us apart.

results

Meet The Crew

The Strategists Behind the Success

CEO

Adam Zlotnik

Working in GMT, EST, or a café in Prague. WILL Send a Loom at 3AM. Whose 3AM? No one knows.

Account Manager

Hya Maniquis

First employee ever. Here since the “figure it out” era. Still thriving.

Senior Advertising Specialist

AJ Dizon

Wayfinder’s quiet MVP. Can spot a typo from a mile away.

UGC & Social Media Manager

Rejie Mei

Rejie supports our team with relentless energy and a keen eye for detail, helping streamline our operations and client projects.

Lead Account Manager

Tiffany Danko

BUILT DIFFERENT. Manages more accounts than tabs in your browser.

Advertising Specialist

Juan Carlos

Italian by day, kebab hunter by night. Pasta and pizza have my heart, but when the club calls, nothing hits harder than a good junk food run with friends.

Senior Advertising Specialist

Aeleina Santos

Ad creative so good, even we click on them. Your favorite ad? Probably hers.

Media Buying Team Lead

Camz Baluyut

Always smiling. Even while fixing campaigns we broke at 2am.

Email & Creative Specialist

Zeb Khan

Rarely seen. Won’t say much. But your Emails and Ads will.

Creative Specialist

JC Brice

Video content so good our clients are always trying to steal him.

Head of Operations

Stacey Davidson

Stacey builds Wayfinder's processes by day and trains Brazilian Jiu-Jitsu by night, so following the rules is strongly encouraged if you don't want to end up in a Guillotine Choke

Account Manager

Bethny Tran

When she's not strategizing ad campaigns, she's usually behind a DM screen or around a board game table, bringing the same strategic thinking to every adventure.

Director of Meowketing

Donna

Has opinions on campaigns. And DINNER.

Head of Barketing

Niji

Our nosy companion who likes to peek in on every meeting whether he's invited or not.

Sales director

Mardulo

Sales closing rates on calls increase exponentially when he appears on camera.

What we’re about

Crafting Campaigns, Celebrating Games.

Our campaigns are more than just ads; they are epic quests that captivate and engage. We believe in strategic planning, creative innovation, and data-driven results. Each project is a new game board, and we play to win—maximizing ROI, driving sales, and enhancing player engagement.

Twelve people in a virtual meeting grid, some with video on and some muted, smiling and engaging.

Good vibes

Hanging Out IRL

From game conventions to random coffee shops, we love meeting up with our crew and clients wherever the map takes us.

Two people smiling at a table with laptops and a smartphone in an indoor setting.

Smiling man and woman posing for selfie with Rome's Colosseum in bright daylight behind them.

Three friends smiling and pointing from a black safari vehicle on a dirt road with tree branches.

Two people smiling at a table with laptops, one wearing a blue shirt and the other black shirt.

Man and woman smiling in front of the Colosseum in Rome on a sunny day.

Smiling man and woman with mask posing for selfie at a busy indoor event or convention.

We don’t Work with Jerk Clients

Two smiling men with lanyards at a convention with My Hero Academia posters in the background.

Success for us is about more than just the bottom line; it's about fostering positive, respectful relationships. We insist on a work environment and client interactions that are based on mutual respect and professionalism.

To that end, we choose not to work with clients who don't share these values, no matter the potential profit. Our commitment to integrity means we don’t work with jerk clients.

No jerk letters

Why You’ll Love Being Part of Our Guild

Letters

Letters

Paid Media Specialist

Remote Flexibility

Work from anywhere—be it your cozy home office or a café in the Forgotten Realms

Unlimited Quests

Take the time you need to recharge with our flexible vacation policy.

Gear Up

Enjoy a tech stipend to equip your home office with the latest and greatest.

Career Levering Up

Opportunities for growth and advancement are as abundant as loot in a dragon’s lair.

Hear From Our Allies

Epic Wins & Legendary Campaigns

"Our online sales took off within weeks of launching ads"

We weren't getting very many sales with our online store before starting with Wayfinder. They helped us set up our ad campaigns and within 2 weeks we were already breaking 5-figures. And it continued to get better every month! We had our best online sales year ever thanks to them.

Paul Alexander Butler

Owner @Games&Stuff

"Partnering with Wayfinder was a game-changer for our company"

We were struggling with our existing marketing, and our sales were hit hard. But in a few months of launching ads, we started seeing results that exceeded our expectations. Our sales continue to grow as Wayfinder helped set us on a path to ongoing growth and success. Thanks Adam!

Todd Tiemann

Owner @DieHardDice

“They’ve become a true extension of our team and our sales reflect it. We’ve been working together for over two years, and I never have to wonder if things are being taken care of; they simply are. Our Facebook Ads have been a consistent driver of growth for our Shopify store, and each month we continue building on the last. I couldn’t imagine running our online sales without them.”

Raina H.

Marketing Manager @PandasurusGames

let’s work together

Want to Join our Guild of Game Marketers?

See Open Positions

See Open Positions

Adam

Hey! Check out our open positions and apply! We're waiting for you

Check Blue

Adam

Owner @Wayfinder