by the team behind profitable campaigns for toy and game brands
Pandasaurus
Roll 20
Tabletop
Ravensburguer
Pathfinder
Obojima
Launch With Confidence

We Make Amazon Growth Predictable

Not with generic Amazon account management but with strategies built specifically for tabletop and toy brands.
Case Study
Amazon Ads
ROAS
~4x
Amazon Sales
$187,000
Sales increase
5x
Az Stat 1
Case Study
Holiday Sale - Amazon
Revenue generated
$469,534
Ad budget (4 Mon.)
$68,548
Increase in sales
64%
Az Stat 2

Before You Hand Amazon Over to Distribution… Consider This

Generic brand
Minus
Lower margins
Minus
No control over pricing
Minus
No real data access
Minus
Slow, capped growth
Wayfinder
Check
Higher profitability
Check
Full control
Check
Clear performance tracking
Check
Scalable ad-driven growth
Launch With Confidence

What Actually Drives Growth on Amazon for Tabletop Game and Toy Brands

It’s not just ads. It’s how everything works together.
Amazon
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Foundation
Foundation
• Listing creation and optimization
• Account setup and structure
step 01
Discovery
Discovery
• Sponsored Ads strategy (SP, SB, SD)
• Keyword targeting & search term expansion
step 02
Momentum
Momentum
• Keyword ranking and expansion
• Budget scaling and bid optimization
step 04
Convertion
Conversion
• Listing Optimization (images, copy, A+ content)
• Pricing and offer strategy
• Data-driven improvements
step 03
testimonials

What our clients say about working with Wayfinder

Kickstarter campaign
"We owe the success of our game launch to the team at Wayfinder"
I knew I was in good hands from the moment we started working with Adam and the Wayfinder team. They were organized did everything they could to ensure our marketing took off without a hitch. We went on to hitting our sales goals in a relatively short amount of time. I was surprised with how fast they moved! Thank you Adam and Wayfinder!
Rob Alderman
Owner @PulpHummock
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"Partnering with Wayfinder was a game-changer for our company"
We were struggling with our existing marketing, and our sales were hit hard. But in a few months of launching ads, we started seeing results that exceeded our expectations. Our sales continue to grow as Wayfinder helped set us on a path to ongoing growth and success. Thanks Adam!
Todd Tiemann
Owner @DieHardDice
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"Working with Wayfinder has done wonders for our business. We've seen growth in double-digit percentages across conversion rate, order value, traffic, and retention since bringing Wayfinder onboard. The team is easy to work with, knows their specializations inside and out, and is eager to try new strategies!"
Rue Dickey
Associate Director of Marketing & Media @Paizo Inc.
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