We create short-form, creator-led video ads designed specifically for board games, tabletop RPGs and toy brands optimized for Meta, TikTok, retail media (Amazon), and Crowdfunding campaigns.
Real ads we’ve produced and tested for tabletop & toy brands.
We work with a vetted pool of tabletop players, hobbyists and family-focused creators who can naturally demonstrate gameplay, unboxing and real use.
$232,000 revenue generated
Additional $116,000 generated from secondary website ($346k total)
90% attributed to Facebook Ads
Average 3.5x ROI from online ads
320% increase in sales YoY
Hooks, pacing, framing and CTAs are structured for paid media
Each creator receives a performance-driven creative brief
We base angles on what already converts in tabletop & toy ads
Variations, hooks and formats designed for iteration
We define angles based on your product and your funnel
We select creators who fit your audience and product category
Clear hook, demo and CTA structure
Raw footage + edited ad-ready versions
Files formatted and ready for Meta / TikTok / retail media
“We were struggling with our existing marketing, and our sales were hit hard. But in a few months of launching ads, we started seeing results that exceeded our expectations. Our sales continue to grow as Wayfinder helped set us on a path to ongoing growth and success. Thanks Adam!”
"We weren't getting very many sales with our online store before starting with Wayfinder. They helped us set up our ad campaigns and within 2 weeks we were already breaking 5-figures. And it continued to get better every month! We had our best online sales year ever thanks to them."
“I knew I was in good hands from the moment we started working with Adam and the Wayfinder team. They were organized did everything they could to ensure our marketing took off without a hitch. We went on to hitting our sales goals in a relatively short amount of time. I was surprised with how fast they moved! Thank you Adam and Wayfinder!”
"I've been working with Adam and his team for over 4 years on ads for our e-commerce store. They helped get us profitable with a 4x ROAS in our first few weeks and it's been consistent ever since. When we had challenges with our Amazon account, our Shopify sales literally saved our business."
