Performance-ready User Generated Content
for Toy and Game brands Built to sell. Not just look good.

We create short-form, creator-led video ads designed specifically for board games, tabletop RPGs and toy brands optimized for Meta, TikTok, retail media (Amazon), and Crowdfunding campaigns.

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Are you a Creator? Apply to work with us.

Built by the team behind profitable campaigns for toy and game brands.

Check out some of our best performing creatives

Real ads we’ve produced and tested for tabletop & toy brands.

We match your brand with creators who actually understand your product

We work with a vetted pool of tabletop players, hobbyists and family-focused creators who can naturally demonstrate gameplay, unboxing and real use.

Mattheau O'Brien

Ethan Catt

Mark Nichols

Erin Graham

UGC built for performance not just social feeds

Within 4 months:

$232,131 revenue generated

+$116,000 from second website

90% attributed to Meta Ads

Average 3.5x ROAS

Watch the Full Story

$0 - $395,000 in 4 months

Real Case Study

ROAS

2x -> 4x

Amazon sales

$187,000

Sales increase

(in 5 weeks)

Built for ads, not organic

Hooks, pacing, framing and CTAs are structured for paid media

We brief creators like media buyers

Each creator receives a performance-driven creative brief

Concepts come from real ad account data

We base angles on what already converts in tabletop & toy ads

Creative testing is built into the process

Variations, hooks and formats designed for iteration

Our UGC production process

Step 1

Creative planning

We define angles based on your product and your funnel

Step 2

Creator matching

We select creators who fit your audience and product category

Step 3

Briefing & scripting

Clear hook, demo and CTA structure

Step 4

Production & review

Raw footage + edited ad-ready versions

Step 5

Ad-ready delivery

Files formatted and ready for Meta / TikTok / retail media

testimonials

What Toy and Game Brands Are Saying

"Our online sales took off within weeks of launching ads"

We weren't getting very many sales with our online store before starting with Wayfinder. They helped us set up our ad campaigns and within 2 weeks we were already breaking 5-figures. And it continued to get better every month! We had our best online sales year ever thanks to them.

Paul Alexander Butler

Owner @Games&Stuff

"Working with Wayfinder has done wonders for our business. We've seen growth in double-digit percentages across conversion rate, order value, traffic, and retention since bringing Wayfinder onboard. The team is easy to work with, knows their specializations inside and out, and is eager to try new strategies!"

Rue Dickey

Associate Director of Marketing & Media @Paizo Inc.

"Working with Wayfinder has been a dream. They're such an organized and considerate team, with clear check-ins and goal-focused updates. They present all the complicated ad info in such a digestible way, it's been a pleasure. Thanks Adam and team!"