Built by the team behind profitable campaigns for toy and game brands.
Pandasaurus
Roll 20
Tabletop
Ravensburguer
Pathfinder
Obojima

Check out some of our best performing creatives

Real ads we’ve produced and tested for tabletop & toy brands.

We match your brand with creators who actually understand your product

We work with a vetted pool of tabletop players, hobbyists and family-focused creators who can naturally demonstrate gameplay, unboxing and real use.
Mattheau O'Brien
Ethan Catt
Mark Nichols
Erin Graham

UGC built for performance not just social feeds

$0 - $395,000 in 4 months
Real Case Study
ROAS
2x -> 4x
Amazon sales
$187,000
Sales increase
4x
(in 5 weeks)
Case
Built for ads, not organic

Hooks, pacing, framing and CTAs are structured for paid media

We brief creators like media buyers

Each creator receives a performance-driven creative brief

Concepts come from real ad account data

We base angles on what already converts in tabletop & toy ads

Creative testing is built into the process

Variations, hooks and formats designed for iteration

Our UGC production process

Step 1
Creative planning

We define angles based on your product and your funnel

Step 2
Creator matching

We select creators who fit your audience and product category

Step 3
Briefing & scripting

Clear hook, demo and CTA structure

Step 4
Production & review

Raw footage + edited ad-ready versions

Step 5
Ad-ready delivery

Files formatted and ready for Meta / TikTok / retail media

testimonials

What Toy and Game Brands Are Saying

"Working with Wayfinder has been a dream. They're such an organized and considerate team, with clear check-ins and goal-focused updates. They present all the complicated ad info in such a digestible way, it's been a pleasure. Thanks Adam and team!"
Meg Yahashi
Director @WeastCoastGames
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"Working with this team for over a year and a half has been a game changer for our online sales"
Hya from Wayfinder is an absolute pleasure to work with. She goes above and beyond no matter what I throw at her, even outside her usual scope, she finds a way to get it done. Our Facebook Ads have consistently driven real growth for our Shopify store and the results just keep getting better. That kind of initiative and ownership is rare and it makes a real difference.
Laramie Huggins
Tabletop Terrain
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“They’ve become a true extension of our team and our sales reflect it. We’ve been working together for over two years, and I never have to wonder if things are being taken care of; they simply are. Our Facebook Ads have been a consistent driver of growth for our Shopify store, and each month we continue building on the last. I couldn’t imagine running our online sales without them.”
Raina H.
Marketing Manager @PandasurusGames
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