How we Grew an Emerging Tabletop Game Publisher’s Sales by 20x to $400,000 in Just 4 Months

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Trusted by teams at
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Tabletop
Ravensburguer
Die Hard Dice
Obojima
who we work with

Different brands. Different stages.
Same result: growth.

Here is the proof

Kickstarter Case Study

Most Kickstarter campaigns live or die in the first two days. The creators knew this. They came to us 60 days before launch to build an audience that would actually show up.

By the end of the campaign:
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$582,139 raised in 25 days
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7,000 leads generated pre-launch
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2,515 VIP backers signed up for $1 before launch day
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$141,392 directly attributed to Wayfinder marketing
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$239,000 Raised in 48 Hours
Real Case Study
ROAS
2x -> 4x
Amazon sales
$187,000
Sales increase
4x
(in 5 weeks)
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Game Publisher Case Study

They had a great game. They had no idea if paid ads would work for it. Most publishers don't  because most ad agencies don't understand tabletop.

Within 4 months:
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$232,131 revenue generated
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+$116,000 from second website
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90% attributed to Meta Ads
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Average 3.5x ROAS
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$0 - $395,000 in 4 months
Real Case Study
ROAS
2x -> 4x
Amazon sales
$187,000
Sales increase
4x
(in 5 weeks)
Case

Game Store Case Study

When they came to us they were doing okay, not great. No real paid media, no growth strategy, just hoping foot traffic and word of mouth would be enough. It wasn't.

Four years later:
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$1.16M in Revenue in Year 4
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$300k+ in Year 1
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5.45x Average ROAS
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Consistent Year over Year Growth
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From $300k to $1.16M and Still Climbing
Real Case Study
ROAS
2x -> 4x
Amazon sales
$187,000
Sales increase
4x
(in 5 weeks)
Case

Game Accessories Case Study

Dice aren't exactly a mass-market product. Finding buyers who care enough to spend real money on them takes a specific kind of targeting. Turns out Facebook knows exactly who they are.

After 4 Months:
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41 Ads Launched in Month 1
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$766k by Month 8 (2x Increase)
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3.2x Average ROAS
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2.5x overall sales increase
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$395,272 in the first 4 months
Real Case Study
ROAS
2x -> 4x
Amazon sales
$187,000
Sales increase
4x
(in 5 weeks)
Case
testimonials

What Toy and Game Brands Are Saying

"Our online sales took off within weeks of launching ads"
We weren't getting very many sales with our online store before starting with Wayfinder. They helped us set up our ad campaigns and within 2 weeks we were already breaking 5-figures. And it continued to get better every month! We had our best online sales year ever thanks to them.
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Paul
Paul Alexander Butler
Online Game Store
StarStarStarStarStar
"Partnering with Wayfinder was a game-changer for our company"
We were struggling with our existing marketing, and our sales were hit hard. But in a few months of launching ads, we started seeing results that exceeded our expectations. Our sales continue to grow as Wayfinder helped set us on a path to ongoing growth and success. Thanks Adam!
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Todd
Todd Tiemann
Game Accessories Brand
StarStarStarStarStar
"We owe the success of our game launch to the team at Wayfinder"
I knew I was in good hands from the moment we started working with Adam and the Wayfinder team. They were organized did everything they could to ensure our marketing took off without a hitch. We went on to hitting our sales goals in a relatively short amount of time. I was surprised with how fast they moved! Thank you Adam and Wayfinder!
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Rob
Rob Alderman
Owner @PulpHummock
StarStarStarStarStar
let’s work together

Want to be another 
Wayfinder success story?

Whether you're launching on Kickstarter, scaling a game store, or growing a toy brand DTC and have at least $5k/month to invest in ads, let's talk.
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Adam
If we can help you, we'll tell you exactly how. If we can't, we'll tell you that too.
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Adam
Owner @Wayfinder
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