How a Niche Dice Brand Generated $346,000 in 90 Days With Online Advertising

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Trusted by teams at
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Pathfinder
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who we work with

Different brands. Different stages.
Same result: growth.

Here is the proof

Kickstarter Case Study

Most Kickstarter campaigns live or die in the first two days. The creators knew this. They came to us 60 days before launch to build an audience that would actually show up.

By the end of the campaign:
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$582,139 raised in 25 days
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7,000 leads generated pre-launch
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2,515 VIP backers signed up for $1 before launch day
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$141,392 directly attributed to Wayfinder marketing
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$239,000 Raised in 48 Hours
Real Case Study
ROAS
2x -> 4x
Amazon sales
$187,000
Sales increase
4x
(in 5 weeks)
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Game Publisher Case Study

They had a great game. They had no idea if paid ads would work for it. Most publishers don't  because most ad agencies don't understand tabletop.

Within 4 months:
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$232,131 revenue generated
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+$116,000 from second website
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90% attributed to Meta Ads
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Average 3.5x ROAS
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$0 - $395,000 in 4 months
Real Case Study
ROAS
2x -> 4x
Amazon sales
$187,000
Sales increase
4x
(in 5 weeks)
Case

Game Store Case Study

When they came to us they were doing okay, not great. No real paid media, no growth strategy, just hoping foot traffic and word of mouth would be enough. It wasn't.

Four years later:
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$1.16M in Revenue in Year 4
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$300k+ in Year 1
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5.45x Average ROAS
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Consistent Year over Year Growth
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From $300k to $1.16M and Still Climbing
Real Case Study
ROAS
2x -> 4x
Amazon sales
$187,000
Sales increase
4x
(in 5 weeks)
Case

Game Accessories Case Study

Dice aren't exactly a mass-market product. Finding buyers who care enough to spend real money on them takes a specific kind of targeting. Turns out Facebook knows exactly who they are.

After 4 Months:
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41 Ads Launched in Month 1
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$766k by Month 8 (2x Increase)
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3.2x Average ROAS
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2.5x overall sales increase
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$395,272 in the first 4 months
Real Case Study
ROAS
2x -> 4x
Amazon sales
$187,000
Sales increase
4x
(in 5 weeks)
Case
testimonials

What Toy and Game Brands Are Saying

"Working with Wayfinder has done wonders for our business. We've seen growth in double-digit percentages across conversion rate, order value, traffic, and retention since bringing Wayfinder onboard. The team is easy to work with, knows their specializations inside and out, and is eager to try new strategies!"
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Rue Dickey
Associate Director of Marketing & Media @Paizo Inc.
StarStarStarStarStar
"Partnering with Wayfinder was a game-changer for our company"
We were struggling with our existing marketing, and our sales were hit hard. But in a few months of launching ads, we started seeing results that exceeded our expectations. Our sales continue to grow as Wayfinder helped set us on a path to ongoing growth and success. Thanks Adam!
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Todd Tiemann
Owner @DieHardDice
StarStarStarStarStar
"Without Wayfinder, we'd likely be out of business right now"
I've been working with Adam and his team for over 4 years on ads for our e-commerce store. They helped get us profitable with a 4x ROAS in our first few weeks and it's been consistent ever since. When we had challenges with our Amazon account, our Shopify sales literally saved our business.
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Joel Popoff
Owner @Axwell
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let’s work together

Want to be another 
Wayfinder success story?

Whether you're launching on Kickstarter, scaling a game store, or growing a toy brand DTC and have at least $5k/month to invest in ads, let's talk.
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Adam
If we can help you, we'll tell you exactly how. If we can't, we'll tell you that too.
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Adam
Owner @Wayfinder
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Limited Availability
Wayfinder

Wayfinder Agency is a brand operated by AZ MKTG INC.
Questions? Contact us at  hello@wayfinderagency.com

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