Amazon Growth Agency for Tabletop Game and Toy Brands

Scale your Amazon revenue with a team that combines strategic account management, ad scaling, and ranking expertise to unlock your true growth potential.

Book a Strategy Call

Book a Strategy Call

Az ads hero

by the team behind profitable campaigns for toy and game brands

Launch With Confidence

We Make Amazon Growth Predictable

Not with generic Amazon account management but with strategies built specifically for tabletop and toy brands.

Case Study

Amazon Ads

ROAS

~4x

Amazon Sales

$187,000

Sales increase

5x

Az Stat 1

Case Study

Holiday Sale - Amazon

Revenue generated

$469,534

Ad budget (4 Mon.)

$68,548

Increase in sales

64%

Az Stat 2

Account Management

Full Seller Central Management for Tabletop Game and Toy Brands

We don't just run ads. We manage your entire Amazon presence, from account setup and listing creation through to A+ content, Brand Store, and ongoing account health.

Seller Central Setup & Management

Account structure, user permissions, fulfillment configuration, and day-to-day Seller Central operations, which is everything you'd expect from a dedicated in-house Amazon team.

Icon of a notepad with a spiral binding and folded corner, showing horizontal lines as text.

Listing Creation & Optimization

Titles, bullets, descriptions, and backend keywords written for both search visibility and conversion, with copy tailored to how tabletop and toy buyers actually shop on Amazon.

Storefront icon with 24-hour service sign above the door and window.

A+ Content & Brand Store

We build and manage your A+ content modules and Amazon Brand Store, which are the two highest-leverage content assets on the platform. Brands with strong A+ content see measurably higher conversion rates.

Colorful stylized stethoscope icon in blue and purple tones.

Account Health Monitoring

We track your account health dashboard, respond to policy flags, and resolve issues before they become suspensions. Your account stays clean, compliant, and protected. Proactively, not reactively.

Orange shield security icon with a white outline.

Brand Registry & IP Protection

We support Brand Registry enrollment and management, unlocking A+ content, Sponsored Brands, Brand Analytics, and IP protection tools. For brands moving away from a distributor, we handle the full transition.

A colorful bar chart icon with four vertical bars in green, red, purple, and blue on a rounded square background.

Reporting & Performance Analytics

Clear, regular reporting on what's working and why. We translate Amazon data into decisions covering ad performance, ranking movement, conversion trends, and revenue attribution, so you always know where things stand.

here’s the problem

Why Most Tabletop Game and Toy Brands Struggle on Amazon

Amazon isn’t “set it and forget it.”

If you don’t actively drive:Traffic,
Conversion, Reviews & Ranking

You stall.

And when that happens, most toy and game brands default to the wrong solution:

They give everything to a distributor.

Stop Guessing

Great Products

Book a Strategy Call

Book a Strategy Call

Before You Hand Amazon Over to Distribution… Consider This

Lower margins

No control over pricing

No real data access

Slow, capped growth

Higher profitability

Full control

Clear performance tracking

Scalable ad-driven growth

Launch With Confidence

What Actually Drives Growth on Amazon for Tabletop Game and Toy Brands

It’s not just ads. It’s how everything works together.

Orange curved arrow pointing downward and to the left.

Orange arrow curved to the right and pointing downward.

Foundation

• Listing creation and optimization
• Account setup and structure

step 01

Discovery

• Sponsored Ads strategy (SP, SB, SD)
• Keyword targeting & search term expansion

step 02

Momentum

• Keyword ranking and expansion
• Budget scaling and bid optimization

step 04

Conversion

• Listing Optimization (images, copy, A+ content)
• Pricing and offer strategy
• Data-driven improvements

step 03

Book a Strategy Call

Book a Strategy Call

testimonials

What our clients say about working with Wayfinder

"Working with Wayfinder has done wonders for our business. We've seen growth in double-digit percentages across conversion rate, order value, traffic, and retention since bringing Wayfinder onboard. The team is easy to work with, knows their specializations inside and out, and is eager to try new strategies!"

Rue Dickey

Associate Director of Marketing & Media @Paizo Inc.

Kickstarter campaign

"We owe the success of our game launch to the team at Wayfinder"

I knew I was in good hands from the moment we started working with Adam and the Wayfinder team. They were organized did everything they could to ensure our marketing took off without a hitch. We went on to hitting our sales goals in a relatively short amount of time. I was surprised with how fast they moved! Thank you Adam and Wayfinder!

Rob Alderman

Owner @PulpHummock

"Partnering with Wayfinder was a game-changer for our company"

We were struggling with our existing marketing, and our sales were hit hard. But in a few months of launching ads, we started seeing results that exceeded our expectations. Our sales continue to grow as Wayfinder helped set us on a path to ongoing growth and success. Thanks Adam!

Todd Tiemann

Owner @DieHardDice

let’s work together

Let’s Look at Your Amazon Growth Opportunity

Book a Strategy Call

Book a Strategy Call

Adam

We’ll show you what’s holding back your performance, where you can scale profitably, and whether Amazon should be your focus.

Check Blue

Adam

Owner @Wayfinder

Limited Availability