Amazon Seller Central Management for Toy and Game Brands

Full-service Amazon Seller Central management for tabletop game and toy brands, including listings, A+ Content, Brand Stores, account health, and Amazon advertising.

Book a Strategy Call

Book a Strategy Call

Az ads hero

by the team behind profitable campaigns for toy and game brands

Account Management

Full Seller Central Management for Tabletop Game and Toy Brands

We don't just run ads. We manage your entire Amazon presence, from account setup and listing creation through to A+ content, Brand Store, and ongoing account health.

Seller Central Setup & Management

Account structure, user permissions, fulfillment configuration, and day-to-day Seller Central operations, which is everything you'd expect from a dedicated in-house Amazon team.

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Listing Creation & Optimization

Titles, bullets, descriptions, and backend keywords written for both search visibility and conversion, with copy tailored to how tabletop and toy buyers actually shop on Amazon.

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A+ Content & Brand Store

We build and manage your A+ content modules and Amazon Brand Store, which are the two highest-leverage content assets on the platform. Brands with strong A+ content see measurably higher conversion rates.

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Account Health Monitoring

We track your account health dashboard, respond to policy flags, and resolve issues before they become suspensions. Your account stays clean, compliant, and protected. Proactively, not reactively.

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Brand Registry & IP Protection

We support Brand Registry enrollment and management, unlocking A+ content, Sponsored Brands, Brand Analytics, and IP protection tools. For brands moving away from a distributor, we handle the full transition.

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Reporting & Performance Analytics

Clear, regular reporting on what's working and why. We translate Amazon data into decisions covering ad performance, ranking movement, conversion trends, and revenue attribution, so you always know where things stand.

Launch With Confidence

We Make Amazon Growth Predictable

Not with generic Amazon account management but with strategies built specifically for tabletop and toy brands.

Case Study

Amazon Ads

ROAS

~4x

Amazon Sales

$187,000

Sales increase

5x

Az Stat 1

Case Study

Holiday Sale - Amazon

Revenue generated

$469,534

Ad budget (4 Mon.)

$68,548

Increase in sales

64%

Az Stat 2

here’s the problem

Why Most Tabletop Game and Toy Brands Struggle on Amazon

Amazon isn’t “set it and forget it.”

If you don’t actively drive:Traffic,
Conversion, Reviews & Ranking

You stall.

And when that happens, most toy and game brands default to the wrong solution:

They give everything to a distributor.

Stop Guessing

Great Products

Book a Strategy Call

Book a Strategy Call

Before You Hand Amazon Over to Distribution… Consider This

Lower margins

No control over pricing

No real data access

Slow, capped growth

Higher profitability

Full control

Clear performance tracking

Scalable ad-driven growth

Launch With Confidence

What Actually Drives Growth on Amazon for Tabletop Game and Toy Brands

It’s not just ads. It’s how everything works together.

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Foundation

• Listing creation and optimization
• Account setup and structure

step 01

Discovery

• Sponsored Ads strategy (SP, SB, SD)
• Keyword targeting & search term expansion

step 02

Momentum

• Keyword ranking and expansion
• Budget scaling and bid optimization

step 04

Conversion

• Listing Optimization (images, copy, A+ content)
• Pricing and offer strategy
• Data-driven improvements

step 03

Book a Strategy Call

Book a Strategy Call

testimonials

What our clients say about working with Wayfinder

"Our online sales took off within weeks of launching ads"

We weren't getting very many sales with our online store before starting with Wayfinder. They helped us set up our ad campaigns and within 2 weeks we were already breaking 5-figures. And it continued to get better every month! We had our best online sales year ever thanks to them.

Paul Alexander Butler

Owner @Games&Stuff

"Working with this team for over a year and a half has been a game changer for our online sales"

Hya from Wayfinder is an absolute pleasure to work with. She goes above and beyond no matter what I throw at her, even outside her usual scope, she finds a way to get it done. Our Facebook Ads have consistently driven real growth for our Shopify store and the results just keep getting better. That kind of initiative and ownership is rare and it makes a real difference.

Laramie Huggins

Tabletop Terrain

"Without Wayfinder, we'd likely be out of business right now"

I've been working with Adam and his team for over 4 years on ads for our e-commerce store. They helped get us profitable with a 4x ROAS in our first few weeks and it's been consistent ever since. When we had challenges with our Amazon account, our Shopify sales literally saved our business.

Joel Popoff

Owner @Axwell

let’s work together

Let’s Look at Your Amazon Growth Opportunity

Book a Strategy Call

Book a Strategy Call

Adam

We’ll show you what’s holding back your performance, where you can scale profitably, and whether Amazon should be your focus.

Check Blue

Adam

Owner @Wayfinder

Limited Availability