by the team behind profitable campaigns for toy and game brands
Pandasaurus
Roll 20
Tabletop
Ravensburguer
Pathfinder
Obojima
The hard truth about conventions

Most game publishers go to 
Gen Con hoping for a big weekend…

But the top-selling brands?

They’re not relying on booth traffic alone.

They’re running a strategy before, during, and after the event to turn attention into actual revenue.

We’ve helped tabletop brands scale this exact approach.
Want to see how it works?

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The Wayfinder Growth Engine

Turn Traffic Into Real Sales

metaShopifyKickstarter
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Pre-Launch
• Pre-launch landing pages
• Email list growth
• Meta ads for leads/followers
• Early creative testing
step 01
Launch
• Meta ads scaling
• Email marketing pushes
• Conversion-focused creative
• Daily optimization
step 02
Post-Campaign
• Late pledge / pre-order funnels
• Pledge manager support
• Shopify store setup
• Amazon / retail expansion
step 04
Scale
• Retargeting campaigns
• Scaling winning ads
• Creative refreshes
• Backer acquisition

step 03
who we work with

We've Done This Before… A lot.

Here is the proof

Kickstarter Case Study

Most Kickstarter campaigns live or die in the first two days. The creators knew this. They came to us 60 days before launch to build an audience that would actually show up.

By the end of the campaign:
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$582,139 raised in 25 days
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7,000 leads generated pre-launch
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2,515 VIP backers signed up for $1 before launch day
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$141,392 directly attributed to Wayfinder marketing
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Watch the Full Story
Watch the Full Story
$239,000 Raised in 48 Hours
Real Case Study
ROAS
2x -> 4x
Amazon sales
$187,000
Sales increase
4x
(in 5 weeks)
Case
$0 - $395,000 in 4 months
Real Case Study
ROAS
2x -> 4x
Amazon sales
$187,000
Sales increase
4x
(in 5 weeks)
Case
From $300k to $1.16M and Still Climbing
Real Case Study
ROAS
2x -> 4x
Amazon sales
$187,000
Sales increase
4x
(in 5 weeks)
Case
$469,534 on Amazon in Q4
Real Case Study
ROAS
2x -> 4x
Amazon sales
$187,000
Sales increase
4x
(in 5 weeks)
testimonials

What It Feels Like When It Just Works

"Working with Wayfinder has been a dream. They're such an organized and considerate team, with clear check-ins and goal-focused updates. They present all the complicated ad info in such a digestible way, it's been a pleasure. Thanks Adam and team!"
Meg Yahashi
Director @WeastCoastGames
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"Our online sales took off within weeks of launching ads"
We weren't getting very many sales with our online store before starting with Wayfinder. They helped us set up our ad campaigns and within 2 weeks we were already breaking 5-figures. And it continued to get better every month! We had our best online sales year ever thanks to them.
Paul Alexander Butler
Owner @Games&Stuff
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"Working with this team for over a year and a half has been a game changer for our online sales"
Hya from Wayfinder is an absolute pleasure to work with. She goes above and beyond no matter what I throw at her, even outside her usual scope, she finds a way to get it done. Our Facebook Ads have consistently driven real growth for our Shopify store and the results just keep getting better. That kind of initiative and ownership is rare and it makes a real difference.
Laramie Huggins
Tabletop Terrain
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