by the team behind profitable campaigns for toy and game brands
Pandasaurus
Roll 20
Tabletop
Ravensburguer
Pathfinder
Obojima
The hard truth about conventions

Why Most Game Brands Lose Momentum After The Show

You sold games. You met buyers. Maybe you even had a queue. UK Games Expo can deliver. We're not here to tell you otherwise.

But here's the thing: that weekend doesn't compound. The foot traffic doesn't follow you home. The people who picked up your game at the booth, loved it, put it back down and they're gone. You have no way to reach them again.

The brands that scale aren't the ones who exhibit harder. They're the ones who figured out how to keep selling when the doors close through online ads, a direct customer relationship, and a system that grows with every campaign they run.

That's what we build.

LettersLetters
The Wayfinder Growth Engine

A great convention is a moment. A revenue engine runs every day.

metaShopifyKickstarter
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Pre-Launch
• Pre-launch landing pages
• Email list growth
• Meta ads for leads/followers
• Early creative testing
step 01
Launch
• Meta ads scaling
• Email marketing pushes
• Conversion-focused creative
• Daily optimization
step 02
Post-Campaign
• Late pledge / pre-order funnels
• Pledge manager support
• Shopify store setup
• Amazon / retail expansion
step 04
Scale
• Retargeting campaigns
• Scaling winning ads
• Creative refreshes
• Backer acquisition

step 03
who we work with

We've Done This Before… A lot.

Here is the proof

Kickstarter Case Study

Most Kickstarter campaigns live or die in the first two days. The creators knew this. They came to us 60 days before launch to build an audience that would actually show up.

By the end of the campaign:
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$582,139 raised in 25 days
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7,000 leads generated pre-launch
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2,515 VIP backers signed up for $1 before launch day
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$141,392 directly attributed to Wayfinder marketing
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Watch the Full Story
Watch the Full Story
$239,000 Raised in 48 Hours
Real Case Study
ROAS
2x -> 4x
Amazon sales
$187,000
Sales increase
4x
(in 5 weeks)
Case
$0 - $395,000 in 4 months
Real Case Study
ROAS
2x -> 4x
Amazon sales
$187,000
Sales increase
4x
(in 5 weeks)
Case
From $300k to $1.16M and Still Climbing
Real Case Study
ROAS
2x -> 4x
Amazon sales
$187,000
Sales increase
4x
(in 5 weeks)
Case
$469,534 on Amazon in Q4
Real Case Study
ROAS
2x -> 4x
Amazon sales
$187,000
Sales increase
4x
(in 5 weeks)
testimonials

What It Feels Like When It Just Works

"Without Wayfinder, we'd likely be out of business right now"
I've been working with Adam and his team for over 4 years on ads for our e-commerce store. They helped get us profitable with a 4x ROAS in our first few weeks and it's been consistent ever since. When we had challenges with our Amazon account, our Shopify sales literally saved our business.
Joel Popoff
Owner @Axwell
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“They’ve become a true extension of our team and our sales reflect it. We’ve been working together for over two years, and I never have to wonder if things are being taken care of; they simply are. Our Facebook Ads have been a consistent driver of growth for our Shopify store, and each month we continue building on the last. I couldn’t imagine running our online sales without them.”
Raina H.
Marketing Manager @PandasurusGames
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"Working with this team for over a year and a half has been a game changer for our online sales"
Hya from Wayfinder is an absolute pleasure to work with. She goes above and beyond no matter what I throw at her, even outside her usual scope, she finds a way to get it done. Our Facebook Ads have consistently driven real growth for our Shopify store and the results just keep getting better. That kind of initiative and ownership is rare and it makes a real difference.
Laramie Huggins
Tabletop Terrain
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